WANT A HAPPIER MARRIAGE?
Great! Grab our 7 simple steps to improve communication in your marriage
(in less than 15 minutes):
Welcome to the Engaged Marriage Movement
Congratulations on joining the Engaged Marriage Movement!
- In this top section, emphasize a big problem or frustration that your audience has.
- This is a problem that your product will solve for them, of course.
- However, at this point, we're not talking about the product yet. Think of it as telling a story, where you don't want to rush to the ending right away.
Hi, I'm Shane. Give the page a personal touch by adding your image below and introducing yourself with a short sentence.
Your First Steps
This is a "Hybrid" long-form sales page where we combine the best qualities of classic long-form sales letters with some visual aspects that the most successful online sales pages make use of. At this stage of the page, we want to arouse the reader's curiosity, so they want to keep reading.
If you use the page well, there will be a lot of text and a lot of content. And that's a good thing: it gives you the opportunity to tell a story, connect with your reader and explain your offer in great detail.
By the way: short paragraphs and highlight boxes like the one above are a great way to keep the text light and easy to read. Don't overwhelm your visitors with a "wall of text".
Don't Jump to the Sale too Quickly: Long Form is All About Building Rapport
This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.